…includes the study of the functional and aesthetic shape and design of characters and text, images, graphics, lines, surfaces and typographic space, and the preparation of printing and other visual media as well as the right choice of the paper, the binding or the background.
Typography clarifies and supports the content and purpose of a work with the aim of pointing up the intention of a text to the reader.
These and other challenges can be met through a variety of ways: the use of different fonts, font sizes and types of labeling, the choice of line length, the type area within the paper format and so on and so forth.
See also: Graphic Design.
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